Dedicated executives
The Centralcomm team plans, buys, and optimizes across DSPs and platforms — you focus on the business.
Media as a Service
High-complexity media, operated by specialists accountable for results.
Dedicated executives plan, buy, and optimize programmatic, performance, CTV, premium publishers, audio, and DOOH — all in a custom plan with governance and reporting on every dollar invested.
- 15+ years running media
- 97% goals achieved
- +50 premium channels
- R$250M+ in media delivered
Personalized operation with a dedicated team
You do not build an in-house team or pick channels one by one: Centralcomm executives own the plan, buying, and optimization — with goals, cadence, and deliverables defined for your brand.
Curated premium inventory
Publishers, streaming, CTV, audio, and social with deals, PMPs, and brand safety already negotiated.
Follow-up and governance
Structured alignment, go-live alerts, optimization, final reporting, and feedback meetings.
Clear goals and deliverables
Plan with KPIs, timeline, and executive reports — 97% of campaigns hit the goal.
What Media as a Service delivers
Six workstreams with clear owners and deliverables — from media plan to final report.
Custom media plan
We translate business goals into media strategy with budget, funnel, KPIs, and flight calendar.
- Plan document and investment by phase
- Recommended channel and format mix
- KPI projections and budget scenarios
Buying and setup in programmatic and ads
Technical implementation across programmatic, Meta, Google, TikTok, LinkedIn, and premium inventory.
- Setup on DSPs and ad platforms
- Curated audiences and brand exclusions
- Go-live checklist and tag validation
Daily optimization
Continuous adjustment of spend, bid, creatives, frequency, and inventory focused on delivery quality.
- Optimization routine with change log
- Email or alert when the campaign is optimized
- Operational status when SLA applies
Executive reporting
Clear deliverables for marketing and leadership — business insight, not just media spreadsheets.
- Periodic reports and campaign wrap-up
- White-label templates on request
- Results meeting when contracted
Governance and brand safety
Inventory curation, delivery verification, and brand protection at scale.
- Documented brand safety policy
- Viewability and fraud monitoring
- Audit trail for relevant changes
Cross-channel projects
Integrated campaigns across CTV, audio, display, performance, and DOOH in one narrative.
- Integrated multi-channel plan
- Activation schedule and media peaks
- Unified project results readout
How we work with your brand
Structured briefing, execution by executives on platforms, and digital follow-up at every campaign stage.
01
Diagnosis and briefing
Goal, audience, brand constraints, and budget with structured, documented briefing.
02
Plan and proposal
We recommend channels, audiences, formats, and investment by funnel stage.
03
Setup and go-live
Technical implementation, tags, creatives, and delivery validation on each platform.
04
Ongoing operation
Monitoring and optimization by executives on media platforms.
05
Results and evolution
Final report, feedback meeting, and insights for the next phase.
Channels we operate in the service
Publishers, streaming, audio, social, and CTV with premium inventory. The plan defines where budget goes; the team executes buying, pacing, and optimization.
- Negotiation and deals (PMP, PG, open auction) handled by Centralcomm
- Qualified audiences and brand-safe exclusions aligned to the brief
- Unified delivery and cost view for the client
Media formats in one operation
We do not sell isolated channels: we organize programmatic, performance, and premium in a single plan, with funnel-stage goals and unified reporting.
Programmatic media (DV360)
Buying in PMP, PG, and open auction with premium curation.
Performance (Google, Meta, TikTok, LinkedIn)
Conversion and traffic campaigns optimized by objective and creative.
CTV and streaming
Presence on Netflix, Disney+, Globo, Samsung TV, and premium video inventory.
Audio (Spotify, Deezer)
Streaming spots and sponsorships with context and habit targeting.
Programmatic DOOH
Street and mall media with programmatic buying and geolocation.
Premium publishers and video
G1, UOL, CNN, and in-stream video with controlled brand safety.
Data and qualified audiences
First- and third-party segments combined for precise reach and exclusion.
Safe media and curated PG
Guaranteed inventory and validated environments for demanding brands.
Media services by market
The same operation service, with media plan, audiences, and creatives adapted to regulation, seasonality, and purchase journey in your sector.
Real Estate
Launches, inventory, and qualified leads with geolocation, premium publishers, and performance.
Operação neste mercado
Utilities
Communication for essential services, social programs, and digital acquisition with regional reach and clear measurement.
Operação neste mercado
Government
Public interest, social programs, and institutional communication with scale, brand safety, and auditable delivery.
Operação neste mercado
Finance
Data that creates value and decision confidence — financial propensity signals, audience clusters, and the journey from trust to activation.
Operação neste mercado
Want a team running your media?
Share objective, budget, and timeline. We build an operation proposal with suggested channels, audiences, schedule, and reporting deliverables.
Falar com consultor de mídia
Formulário
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