15 years connecting brands to measurable results. Run on the Cadu platform or with dedicated executives — from plan to reporting.
The team that has already delivered R$ 250M+ in measurable results
Centralcomm delivers high-complexity media services: strategy, buying, operations, audiences, optimization, and reporting for brands and agencies.
In 15 years, we have served more than 250 brands and delivered more than R$ 250 million in media. Two paths, one delivery standard: operations on Cadu or assisted buying by executives with custom plans, audiences, optimization, and reporting.
Media intelligence
Cadu is where your team buys media, configures campaigns, monitors alerts, and generates reports — with qualified audiences and premium inventory.
Cadu — AI-powered Media OS for agency and brand media teams. Planning, operations, and reporting in one environment.
Discover CaduMedia buying and day-to-day operations with campaigns, alerts, audiences, and integrated reporting.
Media plans, audience modeling, optimizations, and tailored deliverables for teams that prefer assisted operations.
97% of goals hit with method, data, and transparency — on Cadu or full-service.
15 years evolving from search consulting to media adtech with our own platform.
Search marketing consultancy.
Digilant trade desk in the regional market in Minas Gerais.
Partnership with the US DSP for programmatic media.
Representation of In Loco, a leader in location-based ads.
Official partnership with the UOL portal in Minas Gerais.
Partnerships with Amazon and Google programmatic platforms.
AI-powered media intelligence platform with thousands of audiences across Brazil.
Agencies and brands that have worked with us over the past 15 years
Real estate, utilities, government, and finance have different regulation, purchase cycles, and channels. In each market we publish full context, challenges, and media mixes that work in practice.
Launches, inventory, and qualified leads with geolocation, premium publishers, and performance.
Real estate has one of the longest sales cycles: the decision involves intense research across portals, social, video, and CTV, emotional validation, and financial security before visiting a development. Centralcomm acts as an intelligence engine — we identify users at the exact moment of intent, reducing wasted spend and delivering leads with real closing propensity, not just form volume.
Full article on Real Estate
Communication for essential services, social programs, and digital acquisition with regional reach and clear measurement.
Energy, gas, sanitation, and telecom in concession areas need clear, often regulated messages focused on cost per acquisition or program enrollment (social tariffs, auto-debit, energy efficiency). We run institutional campaigns on premium publishers and CTV for credibility, and regional performance for conversion in digital flows (app, customer portal, WhatsApp).
Full article on Utilities
Public interest, social programs, and institutional communication with scale, brand safety, and auditable delivery.
Public agencies, authorities, and public-interest campaigns require fast delivery, national or regional reach, and a fully brand-safe environment. A placement next to sensitive content becomes a crisis — so we combine Programmatic Guaranteed, publisher whitelists, and IAS/DoubleVerify monitoring.
Full article on Government
Data that creates value and decision confidence — financial propensity signals, audience clusters, and the journey from trust to activation.
Finance is one of the most competitive verticals in media auctions: high CPC and CPA, communication regulation, and zero tolerance for fraud or invalid clicks. Banks, cooperatives, and fintechs need to scale account, card, and credit acquisition without degrading lead quality.
Full article on FinanceStraight answers on platform, operations, and how we work with brands and agencies.
We are a media adtech company with 15 years of operations in Brazil. We combine the Cadu platform — for buying, audiences, and intelligence — with dedicated executives who plan, buy, and optimize campaigns across 50+ premium channels.
On Cadu, your team runs campaigns on the platform: audiences, alerts, reports, and AI tools. In full-service, Centralcomm executives handle briefing, media plan, buying, optimization, and deliverables — with Cadu as the technology backbone.
Programmatic display and video, CTV and streaming, premium publishers, social ads, audio, DOOH, and retail media, among others. We work with curated inventory and direct partnerships — not generic reach.
We have a solid track record in real estate, utilities, government, finance, and retail — segments with distinct purchase cycles, regulation, and KPIs. Each vertical has a playbook for channels, audiences, and measurement.
We start by understanding objective, budget, and market. Then we present a proposal with channels, audiences, and projections. In full-service, structured briefing on Cadu accelerates kick-off; on the platform, you can create an account and test free tools before scaling.
Not necessarily. Brands without a dedicated team use our assisted operation. Agencies and in-house teams use Cadu to gain speed and standardize deliverables. Both models can coexist in the same account.
Still have questions? Talk to our sales team.
Get a custom proposal with channels, audiences, and performance projections.
