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Government
Spotify
Conselho Federal de Contabilidade
The CFC needed to reach accounting professionals in strategic regions. Centralcomm structured a Spotify campaign with precise targeting and real-time optimization, delivering high completed listen volume.
Resultados alcançados
699K
qualified impressions
435,342
completed listens (goal: 416,667)
+600K
direct impacts
19 days
campaign duration
Desafios
- Segment accounting professionals within Spotify's broad audience
- Maximize completed listens within campaign period and budget
Solução Centralcomm
- Programmatic media strategy on Spotify using DV360 for precise targeting
- Focus on accounting professionals, men and women 20+, in central regions of Brazil
- Campaign adjustments based on real-time performance
Sem compromisso
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